This is the dirty secret that the best franchises in the NFL understand:
The goal of every season is not the Super Bowl. It is the playoffs. If you're team is good enough to make the playoffs every season, then it is good enough to get hot once or twice and make a run to the Super Bowl. The NFL is so incredibly competitive, especially in the playoffs, that once a franchise develops that 'Super Bowl or Bust' mantra they are basically consigning themselves to a decade of mediocrity as they struggle to overcome the bad contracts and rash decisions that they made when they went all in.
The Packers are doing things the right way. The same way that New England and Baltimore have operated for the past decade. You keep your core players together, continually bring in young (and cheap) talent. Maybe foray into free agency once in awhile if someone becomes undervalued and can make a big impact on your team. And then sit back and visit the playoffs every year and hope you get hot once in awhile. Baltimore has gotten hot twice. New England, more than that. The Packers are in a position to be in the playoffs every season that Rodgers is healthy for the next 5-8 years. In that time, getting hot enough to win 1 more Super Bowl would count as an impressive run. Winning 2 more would be a new Golden Age for the Packers.
And fan that expects a Super Bowl birth or victory every year is just plain nuts and has unrealistic expectations.
Don't forget, McCarthy has put them in a position to compete for the Super Bowl the past 5 seasons. There is no rule that says that a different coach would: A- Get along with Rodgers as well as McCarthy, B- Have as effective of an offense as McCarthy, C- Be as well liked and respected by his players as McCarthy.
The Brewers will finish 90-72 and earn the #1 WC berth.
Carlos Gomez will have a 30/40 season (HR/SB) and win a 2nd Gold Glove en route to an All Star selection.